Growth, Adoption, and Use of Mobile E-Commerce
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چکیده
منابع مشابه
Growth, Adoption, and Use of Mobile E-Commerce
As of May 2013, 56 percent of American adults had a smartphone, and most of them used it to access the Internet. One-third of smartphone users report that their phone is the primary way they go online. Just as the Internet changed retailing in the late 1990s, many argue that the transition to mobile, sometimes referred to as “Web 3.0,” will have a similarly disruptive effect (Brynjolfsson et al...
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The potential advantages of mobile commerce applications have been discussed extensively in the recent literature, with many industries offering mobile services. Examples from the financial sector include instant funds transfer (mobile banking) and share trading (mobile brokerage). Commuter services such as sending schedule change alerts or using a mobile phone to pay for parking have become wi...
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In this era of exponential advancements in information and communication technology, the world has witnessed a high pace contribution of technology in every filed of life. The use of mobile services for doing commerce activities is increasing day by day. Mobile companies are concerned to know the factors to increase the usage even further. This research measures the factors which foster the con...
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The increasingly high penetration rate of mobile phones and the consequent exposure of subscribers to mobile technology present high hopes for the adoption of mobile commerce. Are such hopes justified? In this study, we address this question. More specifically, we develop and empirically test a model for explaining the role of exposure to mobile technology in the adoption of mobile commerce. Th...
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ژورنال
عنوان ژورنال: American Economic Review
سال: 2014
ISSN: 0002-8282
DOI: 10.1257/aer.104.5.489